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This article lists best practices for opt-in and opt-out related to text messaging. These best practices are described in The Messaging Principles and Best Practices which is a set of voluntary best practices developed by CTIA’s member companies throughout the wireless messaging ecosystem. CTIA represents the U.S. wireless communications industry.
Messages should be sent only after the Consumer has opted-in to receive them. Opt-in procedures reduce the likelihood that a Consumer will receive an Unwanted Message. It can also help prevent messages from being sent to a phone number that does not belong to the Consumer who provided that phone number (e.g., a Consumer purposefully or mistakenly provides an incorrect phone number to the Message Sender). Depending upon the circumstances, a Consumer might demonstrate opt-in consent to receive messaging traffic through several mechanisms, including but not limited to:
From the above list, Colligso TextIn supports the following mechanisms.
For opt-in message and opt-in response message, take a look at the samples provided in CTIA's Short Code Monitoring Handbook. TextIn adds instructions to opt-out in every outgoing message so you do not need to. We RECOMMEND using Appendix B as a reference: Sample Compliant Recurring-Messages Program.
Opt-out mechanisms facilitate Consumer choice to terminate messaging communications, regardless of whether Consumers have consented to receive the message. Message Senders should acknowledge and respect Consumers’ opt-out requests consistent with the following guidelines:
Message Senders should state in the message how and what words effect an opt-out. Standardized “STOP” wording should be used for opt-out instructions, however opt-out requests with normal language (i.e., stop, end, unsubscribe, cancel, quit, “please opt me out”) should also be read and acted upon by a Message Sender except where a specific word can result in unintentional opt-out. The validity of a Consumer opt-out should not be impacted by any variances in the Consumer opt-out response, such as capitalization, punctuation, or any letter-case sensitivities.
Colligso TextIn supports the following mechanisms to opt-out:
<Business Name> <Business Phone#> <Business City> Text STOP to stop
Your website should have terms and conditions. Complete terms and conditions should include customer care contact information, opt-out instructions, a recurring message disclosure, a product description, and a program (brand) name. Some program types (e.g., sweepstakes) have additional requirements by wireless provider.
Template: Mobile Messaging Terms and Conditions
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