Does guest WiFi really increase customer engagement?

There is no guarantee, depends on your location, how long customer spends time at your business and what they do during that time.

Having said that, we consistently observe that you can increase size of your customer database at 4-5x faster rate than other means just by using Colligso's guest WiFi as a touchpoint. Also, we observe that typically 75-80% of those who connect are reachable and since they give permission upfront, we see <1% unsubscribe rate. Automated campaigns then do the rest, by targeting right segment of customers with your messaging to bring them back. In combination with other channels, guest WiFi could help increase your return on marketing spend.